Periods ‘just’ got bloody simple: just. and Active Minds

CINCINNATI – March 18, 2019 – Period protection just got bloody simple. Introducing just., a new line of 100% cotton core tampons and ultra thin pads with a 100% cotton top layer. Free of dyes, fragrances, and chlorine bleaching, just. tampons and pads were created to take the drama out of periods. Women can say goodbye to the period “pro & con” list and say ‘hello’ to an uncomplicated choice that gives her everything she wants and nothing she doesn’t. Because seriously, it’s just a period.  

“Period protection shouldn’t be complicated.” said Melissa Suk, Global Feminine Care Marketing Director for just. “Women told us they want a simple option that’s good for them with good value, and just. is designed just for them with the ingredients they want and nothing they don’t. Because we believe periods should be bloody simple.” 

At just., we believe it’s time women talk frankly about subjects that have been considered “taboo” for too long, like periods and mental health. In an effort to destigmatize these issues, the brand has partnered with Active Minds, the nation’s premier non-profit organization supporting mental health awareness and education for students. Through its presence on more than 600 college and high school campuses, Active Minds provides programs and services to empower students to reduce the stigma around mental health. Through a donation and multiple on-campus events this year, the partnership will help give a support system and a voice to young women who may be suffering from anxiety or other mental illness and don’t have access to the therapy or treatment they need. The partnership will also provide women access to just. to make periods one less thing to worry about.   

“Active Minds is proud to partner with just., as they’re on a mission to make even one choice more simple when it comes to choosing menstrual care products,” said Alison Malmon, Founder & Executive Director of Active Minds. “We appreciate that just. knows mental health is as important as physical health and will support us on our mission to ensure college students feel comfortable reaching out for help and have access to the mental health services they need. Together, we can try to make their lives a little easier.”  

just. is sold exclusively at Walmart, both in stores and online. The tampons are available as of March 11 and come in regular and super absorbencies, and pads will be available April 17 and come in super and overnight.  

For more information on just., please visit the website at or find just. on social media:

Instagram: @just_periods
Facebook: @just.periods
YouTube: @just_period



About just.

We’re just., and we’re making periods bloody simple. It’s time to ditch the period pro & con list so you can have everything you want and nothing you don’t. just. 100% cotton core tampons and 100% cotton top layer pads are sold exclusively at Walmart. Visit for more information, and we’ll see you in the period aisle.

About Active Minds 

Active Minds is the nation’s premier nonprofit organization supporting mental health awareness and education for young adults. A recent landmark study by the RAND Corporation confirms that Active Minds has a significant, positive impact on student health and well-being by creating a supportive climate for mental health on campuses. Active Minds is powered by a vibrant network of campus chapters located at hundreds of colleges, universities, and high schools nationwide. The organization is dedicated to supporting a new generation in preventing suicides and changing the conversation about mental health.


Kaleigh Steinorth
T: 1.646.756.7143